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Consumer Federation of America
WHAT WE DO: 
America Saves is a nationwide social marketing campaign that assists and motivates individuals to save money, reduce debt and build wealth. The campaign, which is run by the Consumer Federation of America, works with a broad coalition of financial institutions, government, corporate and not-for-profit partners to provide savings opportunities and encourage take-up. This effort focuses especially on low- to moderate-income individuals and includes more than 40 local campaigns and target market efforts like Military Saves, Black America Saves, and Youth Saves.
WHAT WE OFFER:
America Saves provides a wealth of resources to help organizations promote saving. Because the campaign's goal is "behavior change," the campaign encourages partners to develop concrete opportunities for staff, customers or the public to save money and reduce debt. Partners can also encourage their audience to enroll as "Savers" with America Saves, which involves creating and committing to a basic savings plan. America Saves will stay in touch with enrolled Savers with savings advice and encouragement.
Available resources include:
- Local campaigns in more than 30 communities. Partner with a campaign for event, media, and outreach opportunities. Visit www.americasaves.org/local to find a local campaign partner.
- Brochures, flyers, posters, statement stuffers and other promotional material. These materials can be downloaded for free at www.AmericaSaves.org and www.AmericaSavesWeek.org. Many can be co-branded electronically with your company or organization logo.
- Sample press materials. Publicize your work with America Saves Week, encourage your audience to save during tough economic times, or otherwise communicate with the public about the need to save and the help you offer.
- Benefits for individuals. Those that enroll as "Savers" with America Saves receive the monthly e-Wealth Coach series, with practical savings advice, and the quarterly American Saver newsletter. Local campaigns typically help enrolled "Savers" open a savings accounts or begin to save automatically, and also offer wealth coaching or debt counseling.
- Benefits for your organization. Helping employees, students, customers or others become financially stable benefits your company or organization in the long run. You also can become part of network of other groups promoting savings, debt reduction and sound money management.
WHAT WE NEED:
America Saves is looking to expand its network of partners and help promote a stronger, more pervasive savings culture. The campaign is looking to work with or support new partners' as they work to increase savings activity. If you are interested in a partnership, please contact Nancy Register at Turn on JavaScript!.
WHAT'S NEW:
- A new logo and brand. In summer 2009, America Saves introduced a new logo and began the process of redesigning materials and Web sites.
- Quarterly Resource Packets offer materials and organizing advice on different savings topics including Debt Reduction, Retirement, and Youth, among others.
CONTACT INFORMATION:
Nancy Register
202-387-6121
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