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08/13/2010 America Saves
America Saves
WHAT WE DO:
The America Saves social marketing campaign seeks to motivate, encourage, and support low to moderate income households to save and build wealth. Launched in Cleveland, America Saves campaigns have expanded to more than 50 communities and enrolled almost 220,000 savers. Campaigns that reach special audiences include Black America Saves, Hispanic America Saves, Military Saves, and Young America Saves. To enroll as a Saver, individuals commit to a simple savings plan that identifies a savings goal (that could include paying down debt), an amount, and a time frame.
WHAT WE OFFER:
America Saves Week (ASW), a nationwide initiative, is co-coordinated by America Saves and the American Savings Education Council (ASEC). Launched in 2007, America Saves Week is an annual opportunity for individuals and families to assess their savings. The Week engages hundreds of organizations across the country to support saving behavior change by promoting ASW, distributing saving information, and providing concrete opportunities to take financial action. ASW provides marketing material of all kinds that can be co-branded and distributed. Go to www.AmericaSavesWeek.org for more information.
WHAT WE NEED:
The fifth annual America Saves Week is scheduled for February 20 - 27, 2011, and we look forward to talking with organizations, associations, teachers, government agencies, financial institutions and others about how they can participate in the week. Organizations can participate in America Saves Week by encouraging their constituents to assess their own savings, providing opportunities to save, or distributing America Saves Week materials to promote saving. Highlights of America Saves Week 2010 include:
- Some 2,000 organizational partners participated, including government agencies, financial institutions, non-profits and companies;
- More than 400,000 people attended events including educational classes, financial fairs, free tax preparation assistance, and deposit campaigns;
- More than 27,000 people enrolled as “Savers” through America Saves or affiliated local Saves campaigns, or took the Military Saves Pledge;
- More than 6.8 million people saw information about America Saves Week on the web or through publications and,
- More than 40 million were reached through the press.
CONTACT INFORMATION:
If your organization needs assistance planning for the Week, contacts are as follows:
- America Saves Week - Nancy Register ( Turn on JavaScript!) or Ken McDonnell (Turn on JavaScript!)
- Military Saves - Charles Lowery ( Turn on JavaScript!)
- Black America Saves - Suzanne Mayo Theus (Turn on JavaScript!)
- Young America Saves - George Barany (Turn on JavaScript!)
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