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American Institute of Certified Public Accountants (AICPA)

The American Institute of CPAs is the world’s largest member association representing the accounting profession, with more than 412,000 members in 144 countries, and a history of serving the public interest since 1887. AICPA members represent many areas of practice, including business and industry, public practice, government, education and consulting. 

CPAs are deeply concerned about Americans’ high financial illiteracy levels and are working to ensure they have the tools and knowledge to make informed financial decisions. The AICPA has two major initiatives whose goals are to improve the financial understanding of Americans: 360 Degrees of Financial Literacy and Feed the Pig.

360 Degrees of Financial Literacy focuses on financial education as a lifelong endeavor—from children learning about the value of money and saving their allowances, to adults planning for a secure retirement. The 360 Degrees of Financial Literacy website, www.360financialliteracy.org, focuses on what individuals need at each of the Life Stages. The Tweens and Teens Life Stage section provides resources on financial topics relevant for young adults such as guidance on managing a summer salary and setting financial goals. Follow 360 Degrees of Financial Literacy at www.360financialliteracy.org, on Twitter @360finances and on Facebook at http://www.facebook.com/360FinancialLiteracy.

Feed the Pig, the AICPA’s public service campaign with the Ad Council, teaches Americans ages 25-34 smart savings habits with Benjamin Bankes, the “spokespig” for the effort. Feed the Pig for Tweens, a component of Feed the Pig, is a free, math-based curriculum to educate 4th-6th graders on sound financial decision making. Students are joined by the Bankes Piglets who help them analyze their financial habits and create responsible financial plans using The Great Piglet Challenge, an online interactive game on the site. To order or download the Tween materials, visit: www.feedthepig.org/tweens. Follow Benjamin Bankes on Twitter @feedthepig, on Facebook at http://www.facebook.com/BenjaminBankes, on Pintrest at https://www.pinterest.com/benjaminbankes, and on Tumblr at http://feedthepig.tumblr.com.

Samantha Delgado
Manager, Consumer Education and Communications
202.434.9229
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