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Americans Well-Informed on Automobile Retailing Economics (AWARE)

AWARE is a collaborative effort supported by National Automobile Dealers Association, American Financial Services Association, and other finance companies and dealers--with a singular focus of heightening consumer understanding of the auto-financing process. We believe AWARE to be the only resource focusing exclusively on auto financing education in an environment entirely free from any advertising or lead-generation efforts.


AWARE provides free educational resources in English and Spanish to educators and organizations interested in enhancing consumer understanding of the auto financing process. AWARE produces curriculum, calculators, worksheets, PowerPoint presentations, brochures and wallet cards. AWARE also occasionally performs research on auto-financing behaviors.


Eric Hoffman
Media Spokesperson
Americans Well-Informed on Automobile Retailing Economics (AWARE)
1220 L Street, NW #100-154
Washington, DC 20005

Phone: 866-693-4464

Karen Klugh

AWARE Representative

202-776-7308
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