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07/15/2011 Choose to Save
Choose to Save® Financial Education Campaign
WHAT WE DO:
The Choose to Save® financial education program was developed in 1997 to educate all Americans about the importance of planning and saving for the future. Created by the non-profit Employee Benefit Research Institute (EBRI) and the American Savings Education Council (ASEC), this Emmy and Telly award-winning program uses the full spectrum of media to carry the Choose to Save® message to diverse audiences.
As part of its mission, Choose to Save® has developed user-friendly materials to educate Americans on the need to save, assist individuals in setting their savings goals, answer frequently asked questions, and direct individuals to other sources of information. These include a variety of tools such as the Ballpark E$timate,® a one-page worksheet designed to help individuals quickly identify how much savings they will need to live comfortably in retirement; more than 100 online financial calculators; and a number of educational brochures.
WHAT WE OFFER:
The program utilizes a plethora of resources on topics such as home foreclosure, paying down debt, saving for retirement, diversifying investments, and others, that have been produced by ASEC and its partners. Such examples include:
Ballpark E$timate® Worksheet: An easy to use, two-page worksheet that helps you quickly identify approximately how much you need to save to fund a comfortable retirement, the Ballpark E$timate® takes complicated issues, such as projected Social Security benefits and earnings assumptions of savings, and turns them into language and mathematics that are easy to understand. The free Worksheet is available online at www.choosetosave.org/ballpark in English (interactive and non-interactive versions) and Spanish (non-interactive version).
Radio and Television Public Service Announcements (PSAs): Choose to Save’s radio and television PSAs use humor, powerful images, and compelling information to encourage viewers (and listeners) to take charge of their financial future. Led by Savingsman,™ the high-flying champion of saving and planning for retirement, the PSAs advise the audience to use the Ballpark E$timate® Worksheet to get a fix on their retirement goals and needs, enroll in a savings plan at work, diversify their investments, avoid credit card debt, save for unexpected emergencies, and a variety of other pertinent savings topics. The television PSAs and other educational programs are available for viewing at www.choosetosave.org/psas. If you would like a free copy of a DVD containing the television and/or radio PSAs and educational content, please let us know.
ChoosetoSave.org Resources: Hundreds of links to free financial education tips and tools on a variety of subjects are available in a one-stop-shop, categorized by topic and/or life event at www.choosetosave.org/resources. Provided by ASEC and our partners, the resources focus on a variety of issues, such as: talking to kids about money, budgeting, saving for retirement, mortgages, etc.
WHAT WE NEED:
We are looking for partners in financial education outreach to participate in the America Saves Week, National Save for Retirement Week, and other yearly campaigns. We encourage you to participate in these events, whether by utilizing Social Media, or simply by offering written/oral support during the events.
Additionally, as you develop new, free financial education resources, kindly let us know about your content, so that we may include a link to the resource on the aforementioned www.choosetosave.org/resources Web page.
WHAT’S NEW:
ASEC and Choose to Save® is utilizing Social Media to further promote America Saves Week 2012, National Save for Retirement Week 2011, and other events designed to facilitate savings and financial education outreach to the public.
Are you on TwittER or Facebook? Link up with us and we will happily promote your content to our ASEC partners!
Facebook:
http://www.facebook.com/home.php?#/pages/Choose-to-Save/56756038533?ref=ts
Twitter: www.twitter.com/choosetosave
YouTube: www.youtube.com/ctspsas
CONTACT INFORMATION:
Ken McDonnell
Director, ASEC
202-775-6367
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