The Citi Foundation supports the economic empowerment and financial inclusion of low- to moderate-income people in communities where Citi operates. We work collaboratively with a range of partners to design and test financial inclusion innovations with potential to achieve scale and support leadership and knowledge building activities. Through a “More-than-Philanthropy” approach, we put the strength of our business, resources, products and people to work to enhance our philanthropic investments and help improve communities.
We utilize a results-oriented measurement framework that informs the way we assess the impact of the programs we fund. Every investment is carefully tracked to identify ways to ensure success and understand what works and why. This framework helps us define more clearly the results we seek from our investments in each of our core focus areas, which include:
In each of our core priorities, we strive to partner with organizations that demonstrate a commitment to sustainability and incorporate sound environmental practices in their programs.
Financial Capability Strategy
In 2004, Citi was the first global bank to announce a 10-year commitment to meet the growing financial education needs of the communities we serve. Although we completed our $200 million commitment in 2010, well ahead of schedule, our work is not done. In assessing this commitment, we learned that the most effective financial capability programs not only build financial knowledge and skills, but also provide ongoing coaching and access to appropriate financial products and services to motivate positive changes in financial behaviors that help low-to-moderate income individuals better manage their resources, build and preserve financial assets.
As a result we are continuing our commitment to programs that go beyond teaching consumers what they should do, and actively work with them to put their knowledge into action. This is exactly why we not only changed our strategy, but we changed the terminology we use from “financial education” to “financial capability.”
Today, the Citi Foundation supports programs that work directly with low income consumers to help them develop and maintain forward-looking financial behavior. We help build the capacity of community partners to adopt new financial capability approaches, reach more people and, as with all of our investments, measure results. We also invest in innovations and research that provide policy makers and the sector with a deeper understanding of the role that financial capability can play in bringing more consumers into the financial mainstream.
To learn more, visit www.citigroup.com/citi/foundation
Senior Program Officer
425 Park Avenue, 2nd Floor
New York, NY 10022
Phone: (212 -559-9841)
Jump$tart Coalition for Personal Financial Literacy