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Located in Los Angeles, Calif., The Money Mammals by Snigglezoo Entertainment bring educational content to life to promote financial literacy for kids. We want to help children become money-smart by providing parents, teachers, credit unions and other community organizations with the most engaging materials available that focus on three foundational concepts: distinguishing needs from wants, making smart money choices and saving for goals.

Our resources, which include DVDs, books, apps and online content, are designed to make financial literacy learning fun and to help children understand that there is more to money than spending it. We want to help raise a generation of money-empowered kids by encouraging children and their families to get money-smart and money-comfortable to live happier, more fulfilled lives.


The Art of Allowance is a short, practical guide that will help parents learn how to use an allowance to teach kids to be money-smart and money-empowered at any age. John Lanza, the creator of The Money Mammals financial education program for children and author of the “Share & Save & Spend Smart” picture book trilogy, leverages more than a decade of experience in the money-smart movement to aid parents in employing an effective allowance program at home.

What is more, throughout the book he intersperses “Memos from the Chief Mammal,” exploring the impact of commercialism and money’s role in daily life to provide a broader context for the allowance journey upon which parents and their children are embarking. Parents will also learn how to assign chores, invest and open savings accounts to help themselves and their children navigate the ins and outs of fiscal responsibility. Additionally, they can explore a companion website,, which includes other resources such as fun financial literacy activities and supplementary readings. As an added bonus, friends of the Jump$tart Coalition can save 10 percent on The Art of Allowance by using the code “jumpstart” at checkout.

The Money Mammals “Saving Money Is Fun Kids Club:” For more than a decade, The Money Mammals have been providing financial education for kids and their families. Our comprehensive “Saving Money Is Fun Kids Club” credit union youth account program helps financial institutions reach families and schools in their communities. With our live shows, creative services team and catalog of wonderful customized products, we help our partners develop a credit union youth marketing plan that is rooted in helping kids build smart money habits from a very early age.

Additionally, our entertaining and educational suite of products for children includes financial literacy apps, online games, award-winning picture books and videos. We also provide online content and products, like our recently updated Family Pack, to help educate parents about how they can raise money-smart kids.


Just like reading, financial literacy must be introduced at a young age. You can encourage youth financial responsibility by:


The Art of Allowance Discussion Sessions: John Lanza, the author of The Art of Allowance, is available for in-person talks for groups and companies. Each session is complimentary, and John’s presentation as well as the following question and answer period can range from one hour to 90 minutes in length. Additionally, upon request, we can provide a flyer for distribution containing the details of the talk. What is more, we will offer The Art of Allowance at a discount to groups of 25 or more participants, and attendees will have the chance to have their copies signed.

For more information, provide your contact information at

Money Mammals Family Pack: This recently updated resource is designed to help families discover essential financial literacy concepts. It includes The Art of Allowance book for parents as well as the entertaining, educational Money Mammals DVD and picture book trilogy for kids to get families excited about money learning.


Joe the Monkey and Friends Learn About Spending Smart

Joe the Monkey Learns to Share

Joe the Monkey Saves for a Goal

Money Mammals Family Pack

Money Mammals “Saving Money Is Fun” DVD

Money Mammals Teaching Kit

Money-Smart Apps from The Money Mammals

The Art of Allowance


Emily Smith
(323) 962-6828 x702