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The American Financial Services Association (AFSA) Education Foundation was established in February 1990 as a nonprofit organization to heighten consumers’ awareness of personal financial responsibility. The mission of the foundation is to educate individuals about personal finance concepts and to help them realize the benefits of responsible money management. AFSA member companies truly care about the work of the foundation realizing that an informed and educated consumer is a good consumer.


MoneySKILL® is the foundation’s premier offering. Available in both English and Spanish, this comprehensive online personal finance program was designed by experts and is endorsed by educators, as well as their students. Made up of 37 modules and available at no cost, the program includes the content areas of income, expenses, saving and investing, credit, and insurance.

Students can access the modules in the classroom, at home, or wherever an Internet connection is available. Built-in quizzes test students’ grasp of each concept. Two versions are available: High School/College and Junior High/Middle School level. The high school and college course is designed to be used as all or part of a course in family and consumer sciences, economics, business, math, social studies or wherever personal finances are taught.


In recent months, the authors of MoneySKILL analyzed thousands of user aggregate data records of those who completed the program and the results demonstrate conclusively that MoneySKILL is a very effective vehicle for educating students on personal financial management. As we head into Financial Literacy Month, we’re excited to report that we are approaching one million MoneySKILL users and encourage others to register at


The AFSA Education Foundation has just launched a MoneySKILL Ambassador Pilot Program and is diligently working to spread the word about MoneySKILL across the country and around the globe – please help us! We welcome the opportunity to work with partners and other supporters to address the importance of money skills.




Rhonda Ashburn
Executive Director
(202) 466-8611