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Launched by the CFP Board Center for Financial Planning, the “I am a CFP® Pro” campaign encourages young people of all backgrounds to consider careers as Certified Financial Planner™ professionals.

Through “day in the life” videos and hundreds of personal stories shared on social media by CFP® professionals across the country using #CFPPro, the campaign highlights the many benefits of a career in financial planning and dispels common misperceptions about the profession.


Demand for financial planners is growing. Nearly 20 percent of current financial planners are near retirement, and the Bureau of Labor Statistics projects demand for the career will increase 30 percent by 2024. In fact, the Bureau projects that job growth for financial advisors is expected to be 4 times higher than other occupations. And there are financial rewards, with the Bureau reporting that financial planners earn a median salary of $89,000.


A fully customizable toolkit for schools enables colleges and universities to cobrand the campaign with their school logo and colors and use it to attract students into their financial planning program. The toolkit includes promotional fliers and posters, social media messages and template communications to students.


  • Become a CFP® Pro: If you or someone you know is interested in becoming a CFP® pro, visit to download a guide to becoming a CFP® professional and access a variety of career resources, including scholarships, one-on-one mentorship and internships at top financial planning firms.
  • Host a Career Event: If you are an educational institution, you can host a career event with a CFP® professional to educate your students about the financial planning career. Our toolkit for schools includes a variety of co-brandable promotional materials and a career presentation.
  • Spread the Word: Share the campaign with young people in your network or get social by spreading the message on Twitter and Instagram using #CFPPro and sample messages in our social media toolkit.


Jessica Lewis
Communications Specialist
CFP Board