Financial Fridays: Fifth Third Bank

By Tanisha Rush, Vice President, Corporate Social Responsibility, Fifth Third Bank

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio, and the indirect parent company of Fifth Third Bank, National Association, a federally chartered institution. The Bank operates 1,080 full-service Banking Centers, and 2,153 Fifth Third branded ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia, North Carolina and South Carolina. In total, Fifth Third provides its customers with access to approximately 56,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management.

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Money isn’t everything. But knowing how to manage money can make everything better. That’s what our L.I.F.E. (Lives Improved through Financial Empowerment^SM) programs are all about—helping people understand how to better manage their finances and save for the future. Fifth Third’s L.I.F.E. programs deliver financial education to people at all ages and stages of life.

The Fifth Third Bank Young Bankers Club® (YBC) is the Bank’s signature financial empowerment program for 4th, 5th, and 6th grade students.

Through interactive modules and activities, the students learn the basics about money and the importance of education and personal responsibility.

YBC is an engaging online financial education program that helps students learn key math life skills online at any time. Lessons were developed to help students establish sound foundations in money management and an appreciation for saving. The digital Young Bankers Club® program delivers an accommodating experience for a virtual and/or in-person learning environment.

While digital, employees have an opportunity to visit the school in person (if available) during the “Banker Engagement Day” events. By visiting elementary school classrooms Bank employees become mentors to the children and guide them through to their graduation ceremonies, which are attended by their school teachers and parents.

The Young Bankers Club offers a customized curriculum that meets national educational standards for mathematics.