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An Interview with Bolun Li, Founder and CEO of Zogo

Jump$tart Staff: “Hey, Bolun! Tell us all about Zogo. Why did you start your company?”

Bolun Li: “When banks would visit my classes in high school, the presenter was unable to engage with students – while the information they were presenting was very important; the presenter just wasn’t very interesting. There was no doubt that I wasn’t the only one who wanted to learn financial literacy in an engaging way – and this is how Zogo was created.

My co-founders and I wanted to create a platform for whoever feels as if they were not properly educated on financial literacy. So, together, we created a gamified app where users could learn financial literacy while earning points.”

Jump$tart Staff: “What can you use the points for?”

Bolun Li: “These points would essentially be used towards winning gift cards. We wanted to give users the ultimate incentive to learn more so they can win more. Zogo wants to make financial literacy fun, simple, and social. By using bite-sized modules and partnering with financial institutions, including banks in all 50 U.S. states, Zogo helps educate, engage and empower the next generation of financial decision makers. Key Zogo investors and advisors include seed accelerator Techstars, a former Sageworks CEO, and various Duke University faculty.”

Jump$tart Staff: “How do you move financial literacy forward in your organization?”

Bolun Li: “Zogo is moving financial literacy forward by not only incorporating gamification and learning, but giving users of all ages an “on-the-go” platform to do so. By using engaging bite-sized modules, users are given an easier and accessible way to learn at no cost – anyone with a smartphone can download Zogo! Given the rise in virtual learning, Zogo has been able to offer users access to educate themselves in financial literacy anywhere at any time. Zogo has incorporated incentives for its users by working with Financial Institutions; giving them access to benefits and rewards.”

Jump$tart Clearinghouse Links

Jump$tart Staff: “Tell us about what you are excited about!”

Bolun Li-“I am excited about Zogo’s Brand Ambassador program that promotes our app and the importance of financial literacy among college and high school students. In line with our mission of keeping finance ‘fun, simple, and social,’ these brand ambassadors — composed of passionate, hardworking students nationwide — will help spread financial literacy across the country!

Also, I am very excited to share that we are beginning to integrate Zogo into mobile banking. Being able to access your bank account 24/7 is a great benefit for all users, and integrating Zogo gives another initiative to access education on financial literacy.”

To learn more, visit or follow us on Instagram @zogofinance.

Bolun Li

Friday Five

Coalition Corner

Wishing you all a safe and happy Independence Day!

Due to the 4th of July holiday falling on a Sunday this year, the Jump$tart office will be closed on Monday, July 5th.

While you’re reflecting on independence, take a look at Jump$tart’s July financial literacy principle on Financial Independence.

Congrats to Jessica Culver who is the winner of the Jump$tart Clearinghouse quarterly raffle! $100 is coming your way!