Raising Awareness

The Jump$tart Coalition is the original promoter of April as Financial Literacy Month, which evolved from Youth Financial Literacy Day, introduced by the National Endowment for Financial Education (NEFE) nearly two decades ago as an activity of its High School Financial Planning Program.

NEFE turned Financial Literacy Day over to the Jump$tart Coalition to promote among its network of national partners and state coalitions. Jump$tart Coalition expanded the day and in 2000 when it began promoting April as Financial Literacy for Youth Month and later, simply Financial Literacy Month.

Jump$tart marks the month with FinFest, which includes our Annual Awards Dinner, National Partner and State Coalition Meetings, and — new this year — a briefing on Capitol Hill to make the case for financial education.

A Nationwide Collaborative Effort

Jump$tart encourages you to support the Financial Literacy Month events and initiatives conducted and sponsored by our National Partners, affiliated State Coalitions, and others.  Whether labeled as Financial Literacy Month, Financial Capability Month, or anything else, the effort to raise awareness about the importance of financial literacy and the need for effective financial education is a cooperative mission and a shared goal.