Partners and board members help welcome attendees to the Annual Awards Dinner.


The Jump$tart Coalition for Personal Financial Literacy is a 501(c)(3) tax-exempt organization based in Washington, D.C. The coalition consists of more than 100 national organizations and a network of 51 independent, affiliated state coalitions that share a commitment to advancing financial literacy, especially among preschool through college-age youth.

Jump$tart was founded in 1995 based on an idea credited to then chairman of Ford Motor Credit Company, Bill Odom. Learn more about Jump$tart Coalition’s history and the William E. Odom Visionary Leadership Award.


Jump$tart is a coalition of diverse financial education stakeholders. These organizations work together to educate and prepare our nation’s youth for life-long financial success.


We envision a nation of financially capable youth.

Key Initiatives

  • Project Groundswell: A national grassroots effort designed to get more financial education into more schools for more students.
  • Financial Literacy Month (April): A month-long campaign to raise public awareness about the importance of financial literacy.
  • Annual Awards Dinner: The event kicks off Financial Literacy Month, bringing together the financial literacy community to honor accomplishments in the field.
  • Hill Day: An opportunity for the financial literacy community raise awareness on Capitol Hill.
  • The National Standards: Created to delineate the personal finance knowledge and ability that young people should acquire throughout their kindergarten through 12th grade school years.
  • Jump$tart Clearinghouse: The premier online library of financial education resources.
  • National Educator Conference: The only national conference dedicated to financial education in the classroom and the professionals who teach it.
  • Jump$tart Financial Foundations for Educators: A comprehensive content model that ensures consistency and rigor in professional development for teachers.